I’m Eitan, a fifth year in the Marketing Ph.D. program at UCLA’s Anderson School of Management. I will be on the 2026-27 academic job market.

I study judgment and decision making, with a particular focus on how consumers contend with uncertainty, what they view as fair (or unfair!), and how they make financial decisions. In 2023, my work was awarded the Hillel Einhorn New Investigator Award by the Society for Judgment and Decision Making.

Prior to graduate school, I earned my A.B. in Economics and Public Policy Studies from The University of Chicago, and spent several years as a Management Consultant in PwC’s M&A Advisory practice.

When I’m not focusing on research, you can probably catch me drinking coffee, reading, running, or exploring new music venues in Los Angeles.